Board Design
Idol Surf
A Minnesota based company building wake surfboards and stand up paddle boards.
Client /
Idol Surf
Industry /
Sport
Role /
Concept + Design
Location /
Wayzata, MN
The Challenge:
The request came in to help with their 2021 line, creating simpler designs overall for their surfboards.
The Solution:
Playing with surf-like colors (inspired by the ocean, lakes, and sky during the day and sunset) and simple shapes we brought these boards up to a more "modern" clean look that everyone will love to ride for years.