Board Design

Idol Surf

A Minnesota based company building wake surfboards and stand up paddle boards.

Client / 

Idol Surf

 

Industry / 

Sport

Role / 

Concept + Design

Location / 

Wayzata, MN

 The Challenge:

The request came in to help with their 2021 line, creating simpler designs overall for their surfboards.

The Solution:

Playing with surf-like colors (inspired by the ocean, lakes, and sky during the day and sunset) and simple shapes we brought these boards up to a more "modern" clean look that everyone will love to ride for years. 

© 2020 ALL RIGHTS RESERVED. KALIE LARAE

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