Branding
June Sucker Coffee
A sustainable startup coffee shop based out of Salt Lake City has a love for the (endangered) June Sucker fish. Hence the name. They have mixed their love for good coffee with the June Sucker. By providing a great cup of coffee they are able to help recovery programs for the June Sucker fish at the same time.
Client /
June Sucker Coffee
Industry /
Food + Beverage
Role /
Concept + Design
Art Direction
Execution
Photography
Location /
Salt Lake City, Utah
The Challenge:
Taking a specific fish (June Sucker) and incorporating it into a coffee shop brand without thinking it was just a fishing brand.
The Solution:
Playing with the basic color of coffee and intricate June Sucker fish we created the branding around the idea of their coffee shop being simple and sustainable. Using easily identifiable features from a coffee cup (circle) and the June Sucker fish (big lips) we mixed and mingled the
two together to create the identifiable logo.
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