Posters + Certificates + Social Media Content
Kristen Stuart Yoga
+ Lifestyle
Kristen Stuart Yoga + Lifestyle is based out of the Canadian Rockies. Hosting events, training and retreats related to yoga and holistic practices. Focusing on women and their journey in life.
Client /
Kristen Stuart Yoga + Lifestyle
Industry /
Health and Wellness
Role /
Strategy
Concept + Design Art Direction
Execution
Location /
Canmore, AB, Canada
The Challenge:
Creating materials that all women can relate to. Not just speaking to one type of woman over the other. Tying in original brand materials to a
brand re-fresh.
The Solution:
Bringing in new elements such as color and the triangle shape to represent the mountains and growth. Focusing on simplifying the typography to speak to the nature of Kristen's work.