© 2019 ALL RIGHTS RESERVED. KALIE LARAE

Posters + Certificates + Social Media Content

Kristen Stuart Yoga
+ Lifestyle

Kristen Stuart Yoga + Lifestyle is based out of the Canadian Rockies. Hosting events, training and retreats related to yoga and holistic practices. Focusing on women and their journey in life.

Client / 

Kristen Stuart Yoga + Lifestyle

 

Industry / 

Health and Wellness

Role / 

Strategy
Concept + Design  Art Direction​
Execution

Location / 

Canmore, AB, Canada

 The Challenge:

Creating materials that all women can relate to. Not just speaking to one type of woman over the other. Tying in original brand materials to a
brand re-fresh.

The Solution:

Bringing in new elements such as color and the triangle shape to represent the mountains and growth. Focusing on simplifying the typography to speak to the nature of Kristen's work.

klnew1.png